Event & Marketing Case Studies

A deep dive into the strategy and key takeaways from various events, meetings, trade shows, and experiential activations.

  • How Resy Brought Restaurant Events Back to Life During the Pandemic

    How Resy Brought Restaurant Events Back to Life During the Pandemic

    When the pandemic made indoor events difficult, the American Express-owned brand brought its restaurant-focused activations outside—popping up everywhere from parks and parking lots to remote hilltops and even a floating barge.

  • Steal-Worthy Event Strategies From C2 Montréal's 2021 Hybrid Conference

    Steal-Worthy Event Strategies From C2 Montréal's 2021 Hybrid Conference

    The international business conference was a multifaceted event featuring a custom-built virtual platform, COVID-safe in-person activities, and plenty of out-of-the-box networking options.

  • 7 Things Event Marketers Can Learn From This Gymshark Brand Activation

    7 Things Event Marketers Can Learn From This Gymshark Brand Activation

    To celebrate its new collaboration with fitness star Whitney Simmons, the activewear brand built a stylish, multifaceted event that was part retail pop-up, part panel discussion, part community gathering space—and all selfie heaven.

  • C.E.S. 2020: See the Most Attention-Grabbing Booths and Brand Activations

    C.E.S. 2020: See the Most Attention-Grabbing Booths and Brand Activations

    Brands such as Google, Pinterest, LG Electronics, and Twitter hosted creative activations, booths, and parties at the world's largest technology show.

  • 20 Steal-Worthy Ideas for a "Pandemic-Proof" Experiential Brand Activation

    20 Steal-Worthy Ideas for a "Pandemic-Proof" Experiential Brand Activation

    From immersive drive-thrus to at-home experiences to tech-forward activities, here are some of our favorite ways brands like Dolce & Gabbana, Hershey's, Bumble, and Veuve Clicquot have safely activated during the pandemic.

  • How Beauty Brand Shiseido Pulled Off 9 Distinct Events in 3 Days

    How Beauty Brand Shiseido Pulled Off 9 Distinct Events in 3 Days

    For its annual beach house, the brand opted for a more intimate, curated experience than previous years—but the logistical undertaking was anything but small.

  • How This ‘Concert on Wheels’ Doubles as a Clever Brand Activation

    How This ‘Concert on Wheels’ Doubles as a Clever Brand Activation

    In addition to serving as a year-round signal boost for San Diego’s Wonderfront Music & Arts Festival, this new mobile activation promotes brands—and brings back live music safely.

  • Grammys 2020: What You Missed at the Week's Coolest Parties

    Despite a ceremony marked by tragedy and scandal, the Grammy Awards' biggest parties remained design forward—and star studded.

  • Would You Host a Dinner Party Inside a Moving Truck?

    Would You Host a Dinner Party Inside a Moving Truck?

    To promote its upcoming series Good Trouble, Freeform hosted an upscale communal dining experience—in the back of a truck parked underneath the Hollywood sign.

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